Why Sales Promotion Increases Sales

Sales promotion is a blend of marketing activities and promotional items to intensify the efforts of your sales force, induce your intermediaries to stock and sell your products, and to persuade your customers to purchase the offering within a specified, limited time period

Why customers respond to sales promotions


They have a positive feeling about your brand which is linked to an unconditional stimulus such as a discount

Reinforced reward - in-pack discount voucher and once tried they keep coming back.

Their attitude changes after trial - repeat purchase.

'Foot in the door' technique - sample is tried to gain a larger order.

Sales force promoting benefits to alter customers perception of the offering.

Price perception - perceived benchmark by customers. Used by quoting the reference price and sales price to assist the customer to calculate the savings.

Decision making process - end of isle items trigger recognition to purchase or seeing a machine in a magazine and it reminds you to place an order for a service or part..

Why Sales Promotion Increases Sales


Sales promotion is a blend of marketing activities and promotional items to intensify the efforts of your sales force, induce your intermediaries to stock and sell your products, and to persuade your customers to purchase the offering within a specified, limited time period

Why customers respond to sales promotions


They have a positive feeling about your brand which is linked to an unconditional stimulus such as a discount

Reinforced reward - in-pack discount voucher and once tried they keep coming back.

Their attitude changes after trial - repeat purchase.

'Foot in the door' technique - sample is tried to gain a larger order.

Sales force promoting benefits to alter customers perception of the offering.

Price perception - perceived benchmark by customers. Used by quoting the reference price and sales price to assist the customer to calculate the savings.

Decision making process - end of isle items trigger recognition to purchase or seeing a machine in a magazine and it reminds you to place an order for a service or part..
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